Marketing
TikTok CEO Testifies Before Congress: Implications for Business Owners
TikTok CEO Testifies Before Congress: Implications for Business Owners What today’s hearing means for businesses relying on TikTok and the future of social media regulation. Today, TikTok CEO Shou Chew testified before Congress, addressing concerns about the company’s ties to the Chinese Government and the impact of its content on young Americans. Despite Chew’s assurances,…
Read More3 Easy Things to Help Attract More Customers for Your New Business
3 Easy Things to Help Attract More Customers for Your New Business Starting a new business is difficult under the best circumstances. But in today’s economic climate, it’s difficult to make a name for yourself when most people are trying desperately to cut back on expenses. Yet, you shouldn’t get discouraged. There are easy (and…
Read MoreAdvertise at Fitness Premier Homer Glen
Advertise at Fitness Premier Homer Glen Fitness Premier has launched a NEW Upshow display to support local business’ in their advertisements. They are looking for 10 local business to be displayed on their screen in front of our thousand members doing cardio for hours. Your message can be broadcasted at just our Homer Glen location…
Read MoreFive Reasons to Make Sure You Create Facebook Event Pages for In-Person Events (plus an Additional Bonus for HCBA Members)
Five Reasons to Make Sure You Create Facebook Event Pages for In-Person Events (plus an Additional Bonus for HCBA Members) There are so many things to remember when running an event. Whether its a party, a sale, a parade, or a 4-day festival, planners should have a checklist to make sure to make sure nothing…
Read MoreIdentify and Communicate Your Unique Selling Points (USPs)
Identify and Communicate Your Unique Selling Points (USPs) Your small business is unique, but do your potential customers know that? Small businesses face a lot of competition, both online and offline. And, if you’re marketing yourself similarly to the competition – you can get lost in the shuffle. That is why you need to emphasize…
Read MoreHow to Make Your Product or Service Indispensable
How to Make Your Product or Service Indispensable Unless you are extremely fortunate, there’s a lot of competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or doing nothing at all. If you…
Read MoreShould Your Small Business Stay on Twitter? Five Things to Ask Yourself That Have Nothing to do with Elon
Should Your Small Business Stay on Twitter? Five Things to Ask Yourself That Have Nothing to do with Elon Yes, Twitter seems to be the talk of the social media world. Not necessarily for good reasons either. Whether you love Elon or you’re fed up with him, you might be thinking about dropping Twitter for…
Read More3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays
3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays We’re not here to call your baby ugly. But let’s face it, if you’re reading this article, you must think your product or service isn’t the sexiest, easiest to market. But that doesn’t mean there isn’t good potential. Storytelling can help enliven even the…
Read MorePopular Misconceptions about Shopping Small (and How to Combat Those Myths)
Popular Misconceptions about Shopping Small (and How to Combat Those Myths) It’s less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be…
Read MoreIf You Sponsor ANYTHING, Read This Article
If You Sponsor ANYTHING, Read This Article There are tons of sponsorship opportunities in the world today. Some can be as small as sponsoring a kids’ t-ball team, some can be as large as the World Cup, and some can great as the Lemont Legends Cruise Nights. (And, for those who sponsor our Cruise Nights…
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