Digital Marketing and Social Media
Why Your Small Business Needs a Padlock for Its Website: A Guide to SSL Certificates
Why Your Small Business Needs a Padlock for Its Website: A Guide to SSL Certificates Why Your Business Needs the Padlock for Its Website: A Guide to SSL Certificates Do people get a “security warning” when visiting your website? Can you only access your site via “http” and not via “https”? Do you have…
Read MoreFive Reasons to Make Sure You Create Facebook Event Pages for In-Person Events (plus an Additional Bonus for HCBA Members)
Five Reasons to Make Sure You Create Facebook Event Pages for In-Person Events (plus an Additional Bonus for HCBA Members) There are so many things to remember when running an event. Whether its a party, a sale, a parade, or a 4-day festival, planners should have a checklist to make sure to make sure nothing…
Read MoreShould Your Small Business Stay on Twitter? Five Things to Ask Yourself That Have Nothing to do with Elon
Should Your Small Business Stay on Twitter? Five Things to Ask Yourself That Have Nothing to do with Elon Yes, Twitter seems to be the talk of the social media world. Not necessarily for good reasons either. Whether you love Elon or you’re fed up with him, you might be thinking about dropping Twitter for…
Read MoreWhat is Linktree and Why Should You Sign Up for a Free Account?
What is Linktree and Why Should You Sign Up for a Free Account? If you frequent Instagram, you’ve probably see “link in Bio.” Since that social network makes you take out a paid ad to have a clickable URL. But, since the link in an account’s profile (or bio) … sending people to your web…
Read MoreSprucing Up Your Website for the Holidays
Sprucing Up Your Website for the Holidays Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market for. Many buyers also use a business website to verify hours, availability, make reservations, etc. During the holiday season…
Read MoreNow is the Perfect Time to Tell Your Business Story
Now is the Perfect Time to Tell Your Business Story Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations…
Read MoreUsing Existing Facebook Groups to Grow Your Business
Using Existing Facebook Groups to Grow Your Business Lemont and Homer Glen are like most municipalities, there are several Facebook groups that have formed around living, working, and/or playing in the area. Some are private and you’ll need to request to join. Others are public. Some groups are loosely veiled business generators for community leaders…
Read More10 Ways to Get More Business Reviews
10 Ways to Get More Business Reviews You may have seen in the news that Amazon is suing the administrators of more than 10,000 Facebook Groups over Fake Reviews. Individuals used the groups to coordinate misleading reviews in exchange for free products or money, according to the suit. Using these groups is NOT the way…
Read MorePower Hour Episode 10 – Financial Planning Order of Operations with Mike Pensinger, CFP® of Pensinger Financial
Power Hour Ep. 10 – Financial Planning Order of Operations with Mike Pensinger, CFP® of Pensinger Financial You may be familiar with math’s order of operations. When thinking about savings for retirement or college, Mike Pensinger, CFP® of Pensinger Financial takes us through the Financial Planning Order of Operations. Find out more about Pensinger Financial…
Read MorePower Hour Episode 9 – Credit Scores and Reports with Lana Thompson of BMO Harris
Episode 9 – Credit Scores and Reports with BMO Harris’ Lana Thompson BMO Harris’ Lana Thompson sits down to discuss Credit Scores and Reports with HCBA Executive Director Dan Mulka. This is a great presentation, as credit scores have a major impact on our lives. Download the special BMO Harris Special Flier mentioned in the…
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